STOCKPORT County has signed a kit deal for 2013/14 with local supplier Umbro.
The deal will see Umbro supply an entire range of new kits including home, away and third choice strips for the new season.
The other good news for Hatters fans is that County have also driven down the retail cost of replica shirts by £5.
County’s Chief Executive Officer Ryan McKnight said: “The kit deal we have struck with Umbro is part of our strategy to make football more affordable – for too long clubs in this country have profiteered from fans when selling replica kits, but we are probably the only club in the country to actively set out to reverse kit prices.
“We have worked tremendously hard with Umbro over recent months to get to this position and I want to thank them for sharing in the vision we have for the club.”
The brand new County Umbro shirts will retail for £34.99 – last year the equivalent price was £39.99.
Umbro is a company which boasts a long association with Stockport and spokesman Dave Kay says he was delighted to sign a partnership deal with County: “We are a local company with long-established roots in the town,” said Dave. “We are very proud to have County as our flagship partner for our relaunch in the UK and I am sure that the Blue and White Army will love our new designs.”
Umbro was originally founded in Wilmslow in 1924 and has always had a locally based Head Office (or has always been based in the region)
County’s Commercial Manager Phil Brennan has been heavily involved in producing the new shirts; he said: “We have been working very closely with Umbro for several months now to get these kits exactly right and I am sure County fans will be delighted with the new range. I can’t give too much away, but there is a lot of history and heritage involved in the new designs, and I am confident that they will become big favourites with our supporters.”
Details of the three new kit designs are being kept strictly under wraps, but fans will be able to buy the new shirts from the end of next month, alongside a new range of training gear, leisure wear and merchandise.